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Since you asked several questions, I'm going to answer them all one by one. 1. The Lexus LS600hL is one of the most technologically advanced cars in the world. World's first: AWD V8 Hybrid, Advanced Parking Guidance System, front and rear Advanced Pre-Collision System, Advanced Active Headrests, Driver Monitoring System, LED headlights, etc. 2. Mercedes-Benz does have a very long history of technological innovation, I don't think anybody could deny that. But Lexus is right up there with them when it comes to technology. 3. The LS is fairly boring to drive. It focuses mostly on comfort, whereas the S-class tries to balance comfort and performance, which it does quite well I might add. I can see why you would rather be driven in the LS rather than driving it. Who would want to drive such a boring car when you can sit in the back, get a massage, and watch a movie while sipping Champagne? 4. Old person's car? I guess I can see that because not too many people in their 20's and 30's can afford a car that's in this price range. By the way, the average buyer of an S-class is 56 so it's not like there's a lot of young people buying those either. 5. Do you consider Audi or Bentley to be rebadged VW's? Probably not. So why act that way about Lexus? Few Lexus vehicles are actually based directly off of Toyota's, and especially not the LS. In fact, there are more Audi's based on VW's than there are Lexus's based off Toyota's. 6. Mercedes used to be very unreliable (it was horrible in the early 2000's), however, their reliability has been getting better in recent years. 7. I suppose most world leaders are chauffeured around in an S-class, but recently there has been a growing number of them using a Lexus vehicle. The most notable world leaders include; Prince Albert II of Monaco, Donald Tsang, Sebastian Piñera, Ólafur Ragnar Grímsson, The Prime Minister of Japan, King of Norway Harald V, Sellapan Ramanathan, Princess Maha Chakri Sirindhorn, Queen Margrethe II of Denmark, and numerous British politicians. 8. Mercedes has had many innovations and you're correct, many people have copied them. But that doesn't mean that M-B is the only one who can innovate new technologies. Lexus has even come up with several things that Mercedes, BMW, etc have later used in their own vehicles. I also want to add this, don't listen to people who answered above. It's pretty obvious most of them have never driven a Lexus or a Mercedes, much less owned one.